GPS2BSAL (Geospatial Predictive Services to Business Segment Alignment & Management) is a cloud-enabled software as a service (SaaS) platform developed by General Electric (GE). It enables GE Business Segment Managers to quickly visualize, monitor and analyze localized customer activities and it provides a centralized global view of sales and service performance. The platform allows GE's customers to measure the success of their marketing campaigns, optimize operations, and predict future needs and sales opportunities of their markets. GPS2BSAL provides an integrated geospatial platform for sales and service personnel to interact with customers at scale, quickly generate localized insights, and collaborate more effectively with customers using analytics. With GPS2BSAL, sales and service personnel can identify new sales opportunities, better understand their markets and quickly respond to customers in their local markets.