Alps Electric gets involved right from the development stage, building close partnerships with electronics manufacturers—their customers—to make sure the best electronic components are available at all times. Their unique monozukuri style allows them to stay attuned to the market and respond quickly to its diverse needs, and by refining their approach they will keep putting forward unique, innovative, and superior products. Alps Electric' s approach to monozukuri (encompassing all aspects of product creation) is summed up in the phrase, “perfecting the art of electronics.” By this they mean creating products that are right, unique and green. Besides a refined appearance, products must be of high quality and perform the desired function while having little impact on the environment because they are energy- and resource-efficient. For over sixty years, Alps Electric has developed and refined numerous proprietary technologies and they remain dedicated to perfecting the art of electronics through ongoing technological advancement and innovation. A corporation must earn the trust of all stakeholders—customers, shareholders, local communities and employees. A corporation must also seek harmony with the natural environment. At Alps Electric they see themselves as crew members of Spaceship Earth as it travels through space, believing that each and every one of them must strive for harmonious co-existence among humans, and between humans and the environment. This is in line with their corporate philosophy—Alps creates new value that satisfies stakeholders and is friendly to the Earth. They will persist in this pursuit of value until comfortable, affluent lifestyles are attained by all.